College Panhellenic Association
As the VP of Marketing and External for UCSD Panhellenic, I oversaw all branding, communications, and external relations for the organization and gained skills in graphic design, social media management, merchandise design, and content creation. I worked to enhance Panhellenic’s visibility and engagement through creative projects, digital strategies, and collaboration with other student organizations, ensuring a cohesive and impactful presence on campus.
01
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Redesigned and developed a fully functional, user-friendly website from scratch.
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Created detailed introductions for all 12 sorority chapters, collecting and curating information and graphics.
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Compiled a vocabulary section to explain popular recruitment terms for potential new members.
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Uploaded regular recruitment updates and resources to keep the website current and informative.
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Established the site as a centralized hub for all Panhellenic-related information.
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Generated over 1.25k total clicks and 9.5k total impressions
02
Apparel Design
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Designed executive merchandise, including custom apparel such as a hoodie, sweatpants, and tank in collaboration with UTees
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Created personalized executive stoles for graduation
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Designed personal fam letters for sorority family
03
Recruitment Graphics
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Designed recruitment registration graphics to guide potential new members through the sign-up process.
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Created visually appealing “What to Bring” guides for recruitment events.
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Developed a detailed and easy-to-follow recruitment schedule to keep participants informed
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Find a full compilation of all graphics here
04
Chapter Spotlights
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Created chapter spotlights for all 12 sororities at UCSD, highlighting their values, and key facts, and included relevant photos
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Served as a guide for recruitment counselors to present to potential new members (PNMs) during the recruitment process.
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Find a full catalog here
05
Lookbooks + Pinterest Account
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Created the first-ever Pinterest account for UCSD Panhellenic, curating mood boards and inspiration for the recruitment lookbooks
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Used Shuffles to create collages showcasing fit inspiration for potential new members (PNMs) during recruitment.
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06
Panhellenic Newsletters
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Created weekly newsletters to disseminate important information through email marketing to the entire Panhellenic community after identifying a gap in the clear communication of key details.
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Included updates on philanthropies, SFL events, deadlines, and important links, consolidating information to ensure everything was fully conveyed
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Find more samples here
07
Social Media Management + Copywriting
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Managed the Instagram account, posting multiple times a week and running various campaigns such as intern spotlights, Why Panhellenic Wednesday, philanthropy highlights, chapter spotlights, and Dynamic Duos to diversify content and ensure all chapters and different faces were featured.
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Managed the TikTok account, posting fun recruitment registration TikToks to drive engagement.
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Gained over 900 followers on Instagram and 300 followers on TikTok during my term.
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Find more statistics about growth here
